Facebook and Reddit are great places to build communities of loyal customers.īuzz marketing is somewhat different from outbound marketing. Creating a community where your customer can interact with your business and other customers.Engaging with your customers on forums and communities to answer their frequently asked questions.A lot of businesses give their products to influencers prior to their official release in exchange for a social mention. Collaborate with influencers to talk about your product or service.Some of the common online buzz marketing strategies include: Address the concerns and issues of their customersĬreating shareable content and building a strong social media presence is what helps businesses market their products to existing and potential customers.

Using such social media platforms, businesses can: Facebook and Twitter are some of the most widely used social platforms for buzz marketing. In the digital world, social media marketing is essentially the driving factor behind buzz marketing. It entices people to pick a side and spark debates – all of which are great for Buzz marketing campaigns. Controversial content also works great in buzz marketing. Taboo in buzz marketing can be used to make a product more popular. Taking a humorous approach to talking about something that is somewhat taboo, they created an ad that most of us think is funny and shareable. The ad example from PooPourri does exactly that. While pooping – excuse our childish humor – is not necessarily taboo, when we talk about women pooping, yeah… not a lot of people feel comfortable about it. Taboo is something that is not ordinary – something that is forbidden. Talking about something that a lot of people simply don’t like to talk about. Yes, this is a real ad and it is a real product. For example, here’s one ad called “ Girls Don’t Poop – ”.

For example, it can be created around:Įach type of buzz marketing tactic focuses on specific triggers to get their audience talking. Their boutiques, use of tech in-store, and emporium-style sampling influences brand ambassadors almost more than their actual products.Buzz marketing can have different types. This company focuses a lot more on customer experience than excessive advertising. Nespresso also utilizes a unique angle for their ads through experiential marketing. From Millennials and their caramel macchiatos to Baby Boomers and their black hot cups. Even if their actual coffee products didn’t have much variety, Keurig’s commercials often feature a range of ages and coffee tendencies. Outside of these mediums, there are also a handful of trends popping up in coffee advertising.įor example, Keurig has had the tendency to focus on a wide range of generations and what their unique coffee preferences. Native advertising examples highlight how coffee brands are using native ads to sell their coffees. Try implementing these ad types into your marketing campaigns to boost your competitive edge against bigger coffee brands. How Large Coffee Brands do Coffee AdvertisingĬoffee brands tend to advertise their products across three media formats

Coffee buzz advertising